Marketing Technology has become a powerful and necessary tool for business success. With so many different tools available, marketers are faced with the challenge of deciding which ones to use.
This article will help you decide what Marketing Technology is best for your company by discussing how it can be used to connect with your target audience in creative ways that work! Some of them are mentioned below.
Apps:
Apps are a great way to connect with your target audience. They can be used for anything from scheduling events, communicating, running contests and more! A few apps that we recommend are Podio, Social Studio & Wufoo which allow you to create forms for managing data as well as track social media updates in one place.
Marketing Automation:
Marketing automation is the process of using software (like Hubspot) to send targeted messages via email or social media based on time-sensitive triggers such as lead score changes. This technique allows businesses to get their marketing efforts off the ground quickly by automating tasks like sending out emails following up after an event or inviting new subscribers without having to do it manually every week.
Content Marketing:
Content marketing is the process of using a combination of content and promotional activity to create awareness around your brand. This type of marketing typically includes blogging, social media posts, emails or videos that are created with the intention of informing customers rather than selling them on an idea. You can use this technique by providing valuable information that answers questions for potential clients in order to connect more deeply with them before they ever become a lead!
Mobile Marketing:
Mobile marketing is the process of using your mobile device to create awareness for a brand. It’s most commonly used through text messaging, QR codes and other types of advergames that are played on smartphones & tablets. A few great tools for creating these campaigns include AppMakr, Flurry Analytics and AdMob which enables you to upload ads directly from your Android phone.
Social Media Marketing:
Social media marketing is the process of using social networking sites (like Facebook, Twitter & LinkedIn) to promote a business. This technique can be used for anything from building brand awareness through content and contests, customer service or driving traffic back to your site! A few great tools for managing these efforts that we recommend are Hootsuite, TweetDeck & Buffer which allow you to monitor conversations in real time as well as schedule posts across multiple platforms at once.
Email Marketing:
Email marketing is the process of using email messages to create awareness for a brand. This technique can be used in any number of creative ways, including sending targeted newsletters or promotions through mailing lists that have been compiled from other sources (like an event registration form). A few great tools that we recommend are MailChimp, Constant Contact & Customer.io which allow you to send out campaigns with ease by segmenting your list and creating templates for common messaging!
Mobile Advertising:
Mobile advertising is the process of using your mobile device to promote a business. This technique has been proven effective for generating leads because it allows you to reach people in their everyday life and offers up more opportunities for response than traditional methods like print ads or TV commercials. A few great tools that we recommend are Google Adwords, Rovio’s Angry Birds & Iveteon which allow you to advertise on various types of apps depending on your target audience!
Social Media Management:
Social media management is the process of strategically posting content (like tweets) across multiple social networking sites so as not to overwhelm any one site with too much activity (and risk being removed). It can be an exhaustive task if done manually but luckily there are a few great tools that we recommend like Hootsuite, TweetDeck & Buffer which allow you to post consistently across all your networks.
Digital Marketing:
Digital marketing is the process of using digital channels (like social media) in order to promote a business or product. The most common types of advertising on these platforms include email campaigns and online banner ads but it can also encompass anything from video production to search engine optimization if done correctly! Some useful tools for managing this type of campaign include MailChimp, Constant Contact & Customer.io which offer both free and paid options depending on what level of service you need.
These Marketing Technologies and marketing technology blogs will help to connect with your target audience in creative ways that work best for you.
