Marketing has changed drastically over the years. With so many new technologies available to help businesses market themselves, it can be hard to decide which are worth investing in.
There is a lot of information out there on marketing strategies that you could use for your business.
We have narrowed down five of our favorite and most popular marketing technologies for small businesses.
These are all relatively inexpensive services that will improve your marketing ROI significantly!
1) Social Media Strategies
2) Email Marketing
3) Paid Advertising
4) Content Marketing
5) Website Development
Social Media Strategies:
Social media is one of the fastest growing marketing tools in today’s world. With platforms like Facebook, Instagram and Twitter available to businesses for free or a small monthly fee, social media can be a very cost effective way to increase visibility and generate brand awareness. It also gives you the opportunity to interact with your target audience on an individual level which can have a big impact on customer retention rates. One company that has done this well is Air Canada who posts videos about their destinations as well as pictures from around North America so people know what they are getting when they fly with them!
Email marketing is something many companies utilize because it offers top success at low costs. You only pay when you send an email, and the costs are minimal. Emails can be a great way to connect with clients because it offers them a chance to get information that is just for them, something other forms of marketing cannot do as well.
Paid advertising is one of the most traditional and popular types of marketing there is in today’s world and has been used by companies since Google AdWords was created back in 2000. It allows businesses to advertise their products or services on websites across various industries like finance, retail, food delivery etc. Companies typically have two ways they can go about this type of advertising: either through cost per click (CPC) or cost per impression (CPI). CPC means you only pay for the number of clicks your ad has received while CPI charges you based on how many times their advert was shown.
Content marketing is a newer and more interactive form of marketing that doesn’t just advertise products but offers useful information to potential customers in order to generate interest and grow an audience. It can be done through blogging, social media posts or videos, almost anything really! A good example of this type of content would be BuzzFeed’s quizzes which are extremely popular with millennials because they offer unique insights into various aspects about themselves that others might not have known before. The best part? You don’t always have to create original content yourself; there are plenty of talented freelance writers out there who will help you develop unique content for a fraction of the cost!
The last technology we wanted to talk about is website development. Websites are essential for companies these days and can be used as an interactive tool that allows businesses to reach out to customers 24/hrs per day. They also provide your company with credibility, not just in your industry but on social media sites like Facebook or Twitter where you have more opportunity to interact with people from all walks of life – this means more potential clients! All the same, it’s important when designing websites to keep them simple so they’re easy and intuitive to navigate through which will increase customer satisfaction.
One good example would be Dell who has one of the most popular websites in America thanks to its simplicity and user-friendly features.
The top five marketing technologies that will help you improve your business are listed above, the best of the best you can even check out where to guest post for even more information, and we hope they’ll provide some valuable insight for those looking to take their marketing strategy to new heights! These are just a few of our favorites that we have mentioned above, hope it helps.