When a company has developed a new product but are unsure how to market it, they can use any of these 7 methods suggested by Fitose:
1) Cultivate Useful Partnerships
2) Collaborate with Influencers
3) Create Fun Content that Captures Emotion and Engages an Audience
4) Create Shareable GIFs and Memes to Enhance the Brand Recognition of the Product
5) Leverage User-Generated Content, Especially when it is about your Company or its Products.
6) Make Sure Your Store Design is Optimized for Mobile Users. Mobile Purchases are Growing Rapidly and More People Than Ever Will Make Purchases on Their Phone Instead of on a Desktop.
7) Get Out of Your Office and Into the Community. Networking is Key to Increasing Your Brand Recognition and Can be Easily Done in Settings where You Are Not the Main Focus.
Not using one of these methods can result in a loss of credibility, as a competitor will quickly seize upon your lack of effort as proof that your product or service doesn’t have any value or capability. In addition, during the worst recession since the Great Depression in 2008, when many businesses took a financial hit, there was an increase in failures caused by not paying attention to marketing strategies and brands.
Inventor Jerry Seinfeld claims that he thinks website visitors are 50% mobile. Seinfeld said: “I think that mobile just doubled in ubiquity. In five years it doubled. So now we have 50% of all web traffic that’s mobile, so half of them might be on a non-touch display and then also they’re not connected to the internet when they arrive.”
Not every company is created equal when it comes to creating an online presence and marketing strategy. There are distinct differences between companies, products and services that can make every one unique and have to be acknowledged in order for your business venture to stand out from the competition. Intranets, Extranets or even the creation of an online portal are all major ways in which companies can promote their brands. These tactics are a critical part of branding, there are numerous benefits that can be had from them and this is why they’re so important.
There are several methods in which this can be done, however, one of the most effective is through the use of online reputation management. Not only will this provide you with an increased number of customers in your community, but it also helps to enhance your overall online presence.
An effective online reputation management program will help you better understand how to manage your brand online and how to make it more appealing to customers. One of the places where a company’s brand is found is on its website. Reputation management refers to all actions that occur between a customer and a company on the internet. Customer service issues, product defects and others are a few of the factors that can affect the perception of a brand.
Online marketing is not just about designing an engaging website with the right look, feel and functionality; it also involves building trust and reputation online. This is why reputation management has become an essential tool for any business that intends to increase their customer base. A well-designed website will help to create trust between a customer and your company but reputation management can help you build even greater business relationships.
There are numerous online tools that you can use for your brand to create trust, one of them being social media. Social media plays a major role in promoting businesses across multiple platforms including Facebook, Twitter, LinkedIn and more. Having a social media presence gives you the opportunity to position your business within the community and attract new customers. It also allows you to interact with existing customers, which can help establish a stronger bond between them and your business.
Brand reputation
A reputation management program as with all marketing tools requires funds to support its development. There are several online reputation management tools that are free, but the most effective ones may cost a little more. Reputation management is effective if it’s monitored by professionals.
“The McKinsey Quarterly” reported: “A solid reputation is becoming an increasingly valuable asset in today’s global economy. To succeed, companies need to understand what reputation-management activities, if any, might work for them and how they might go about executing them.”
Brand reputation is becoming increasingly important in the modern day and age. The main aim of a business is to develop a strong brand that consumers fall in love with; yet so much can go wrong if this reputation gets damaged in any way. With the help of online reputation management, businesses can help to improve their existing brand and respond to complaints that may exist online. It is important that people have trust in your brand before they decide whether or not they want to make a purchase from you.
Author Bio:
Hi. My name is Kathy Keeks. I’m a writer and digital marketer with a passion for content. I write blog posts, articles, and social media posts for others. I love to travel, Netflix and Beyonce. I love what I do! I help people find their voice and tell their stories. I love to write and am always looking for new projects. Now you know everything about me, too.
