It’s all about taking action and building your name in this day and age. You can do it by making your own marketing materials, doing some online research, and networking.
I like to think that marketing is a learned skill. The internet has opened up so many opportunities for anyone to build a brand, but just learning how to produce good marketing material is a skill that takes practice. I always suggest starting with something that looks like it is going to be fun, and then adding to that with something that the people around you are going to want to know about.
I know what you’re thinking, but marketing is very hard. You have to sell your ideas, your products, and your services. You need to get your message out there. You need to know who to listen to and what to share with them. And you need to be able to keep track of all of the people who need to hear it.
The problem is that you dont know who to listen to. Nobody knows who to listen to, and the people who know arent the ones who want to hear it. And they can read your blogs and check out your social media, but if you dont advertise, they wont follow you. So, most people buy through word of mouth. If you want to get people to buy from you, you need to make yourself known and be visible.
The good news is that most people on the web only have a few hundred of their friends at the moment. You can only expect your friends to be visible for a few days. For example, if you were to do a photo shoot with them, you’d probably call them in. People are not really looking for you because you are not a social media person. If you were to do a photo shoot with your kids, you might see them on a social media page.
When it comes to selling your services to the masses, you need to be ready to share yourself with everyone, including your competitors. You need to be visible to help your customers find you. Think of it like this: Your clients have made you visible to a small number of people. You need to do the same thing to them. What do you want your clients to see? I think the key word here is “want.
If you’re just starting out, you might as well go back and start a company you can sell your services to. If you’re going to take some time to figure out what you can do with your time, you have to go back to the old ways. They’re the way to go.
I think the key point is that you want to be visible to clients. If you can do that without having to make the time to research every detail of your business, then youve got yourself a winner. The only problem is you need to be visible to a small number of people. But if youre not visible to a small enough group of people, then you might as well quit and start a new company where no one will ever notice you.
If youre not visible to a small number of people, then you’re just a lost cause. What happens when you stop being visible, and you start getting people to give you a thumbs up? You’re a lost cause, not you.
To be sure, it is true that being visible is important. It is also true that companies that are visible will do well. But this does not mean that there is a guaranteed route from obscurity to success. We all have our own unique paths to success. It is just that it can take years (or decades!) of hard work to really prove yourself.
